Swansea City cap away ticket prices at just £22 to save their supporters a combined total of £300,000

 

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Happy days: New Swansea initiative will save fans a packet
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Sam Long8 July 2015

Premier League club Swansea City have announced a new subsidy programme that means fans of Garry Monk’s side will pay no more than £22 for an away ticket that is purchased through their Jack Army membership scheme next season.

The Welsh club, who were promoted to England’s top tier in 2011, will save their supporters a combined total of £300,000 courtesy of the initiative.

Tickets cost more than £50 at some grounds, but the Swans have pledged to stay ‘true to 22’ in regards to adults prices, while concession and kids charges will be capped at a maximum of £15 and £10 respectively.

“The club was very proactive on its Away Supporters Initiative (ASI) last season. But we believe our ‘True to 22’ pledge has taken it to a new level," explained Swans Vice-Chairman Leigh Dineen.

“We worked hard on reducing away ticket prices for our supporters last season through reciprocal deals with other clubs. Unfortunately, we were unable to finalise deals with all the clubs for different reasons.

The pick of the televised games in August and September

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“Therefore, while we introduced other away fan benefits, we felt it would be more beneficial to our supporters if we took the step of guaranteeing them cheaper tickets for all our away games, whether there was a reciprocal deal in place or not," Dineen declared.

A study recently revealed that the Welsh club’s supporters travelled further than any of their competitors in the top flight last term and Swans Supporters Trust Director, Huw Cooze, is pleased that the costs to do so are now more affordable.

“As a fan-owned club, we are well aware of how expensive it is to follow the team to away games, especially with the increasing transport costs.

“But this ‘True to 22’ pledge means an adult can now watch every one of our away games in the Premier League for a total price of £418. That’s more than £250 cheaper per adult than the amount we believe it would cost this season without our subsidy,” Cooze declared.

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