Chelsea keeper Cech strikes it rich with massive sponsorship deal

Petr Cech has landed one of the biggest sponsorship deals in world football after agreeing a £17.5million, five-year contract with adidas.

The 27-year-old Chelsea goalkeeper has become the sportswear company's No 1 goalkeeping icon and will appear with their other key names in a global advertising campaign after the European Championship.

Cech will feature in tournament promotions wearing the protective helmet he has worn since brain surgery in 2006, plus boots and gloves made by adidas.

Cech wore a helmet designed by Canterbury when he returned to football after his collison with Reading's Stephen Hunt, but it sparked a row with his country's sponsors Puma and adidas at Chelsea.