Kim Kardashian West 'thrilled' that app will be used to battle AIDS

The reality star will lend the Kim Kardashian Hollywood app to Apple and (RED) to raise money for AIDS
Excited: Kim will help to raise money for charity through her popular app (Picture: Scott Barbour/Getty Images)
Mollie Goodfellow24 November 2014
The Weekender

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Kim Kardashian West has revealed that she is "thrilled" to be helping in in the fight against AIDS.

The Keeping Up with the Kardashians star is working with Apple and (RED) in honour of World AIDS Day on December 1, by offering exclusive content on her Kim Kardashian Hollywood app.

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The exclusive content will offer in-app purchases, and all the money made will go towards the Global Fund in a bid to beat the disease.

Kim said in a statement: "Players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones. As a 'thank you' for their support, players can take a (RED) branded selfie with me and share to their social networks!

"Players can even attend a (RED) fundraiser event in-game. I'm thrilled to be able to support (RED) through Kim Kardashian: Hollywood."

The charitable news comes hot on the heels of the announcement that Kim’s momager, Kris Jenner, is soon to become a character in the app too.

Kris, 59 - who will be the first member of the Kardashian family to feature - will help players to reach A-list status.

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