The Apprentice winner Alana Spencer claims she’d ‘never strip off’ for racy pictures like rivals

Alana Spencer has claimed that she’d never strip off for a racy shoot like her fellow contestants Francis Bishop and Jessica Cunningham.

The winner of this year’s Apprentice, who was given the £250,000 investment in her baking business on Sunday night, says she won’t be posing in her underwear anytime soon.

While both Bishop and Cunningham have both posed in lingerie and swimwear shoots since rising to fame on the BBC show, Spencer, 24, thinks that ‘looks have no bearing’ on what she does.

“Oh God no, I wouldn’t do what they’ve done. I would absolutely not do that,” she told The Sun.

“The world is not ready to see me in a bikini if I’m honest. All it should come down to is work ethic and business plans.”

She added: “If women want to look good and feel better by putting on a bit of make-up and wearing nice clothes, then all power to them. But I don’t think looks should have any bearing.”

Spencer beat 30-year-old Courtney Wood to win this year’s series of the show after impressing Lord Alan Sugar with her business plan.

After being crowned the winner, she said: “It’s amazing, I think I’m still in shock.

“But I’m incredibly excited about the future of ‘By Alana’ and about working with Lord Sugar – I can’t wait to get started.”

Speaking on The Apprentice: You’re Hired, Lord Sugar said: “I chose Alana because she went on a great journey. Week 1, Week 2, she looked like she was dead meat.

“But this is what The Apprentice is about, people pick it up as they go along, which she did. Her determination and her business plan was the best.”