Gino D'Acampo has changed his name to Sheffield by deed poll.
The TV chef, who regularly appears on ITV's This Morning, found himself with an official new middle name after taking part in a challenge on Keith Lemon's Celebrity Juice.
"As we all know, Gino D'Acampo doesn't have a middle name," said Keith. "All you have to do is let us give you one by a deed poll for real."
The fate of D'Acampo's new name was left with the audience who were given a choice of three names: Keith, Juice or Sheffield.
After "Sheffield" received the loudest cheers, a lawyer - who had been ready and waiting with the official documents - presented the Italian chef with the forms to confirm that his new name would be, Gino Sheffield D'Acampo.
When asked by Keith what Mrs D'Acampo would think of his new name he said: "My wife is going to kill me."
Also on the show was Dave Berry and his Capital Breakfast Show host Lisa Snowdon.
Celebrity Juice is on ITV2 on Thursdays at 10pm.
