Why is Chinese President Xi Jinping being compared to Winnie the Pooh?

Winnie the Pooh has been used to represent — and criticise — China’s leader for years
China’s President Xi Jinping has been compared to Winnie the Pooh, leading to Chinese officials censoring images of the cartoon bear
Getty Images
Seren Morris11 April 2023

People in Taiwan are buying anti-Xi Jinping badges depicting Winnie the Pooh being punched by a Formosan black bear.

Taiwan’s air force pilots are wearing the badge as a symbol of defiance against China, which has been conducting military drills around the island.

Winnie the Pooh has been used to represent — and criticise — the Chinese President Mr Xi for years.

As a result, Chinese officials have censored images of the cartoon bear.

But how did the comparisons start?

When did comparisons between Xi Jinping and Winnie the Pooh begin?

Xi Jinping has been compared to Winnie the Pooh since 2013 when he visited the US.

An image of him walking with then-US president Barack Obama sparked comparisons between them and Winnie the Pooh and Tigger.

Memes comparing the president and the cartoon bear then began circulating on social media.

His likeness to the bear came up again in 2014, when an image of Mr Xi with Japan’s Prime Minister, Shinzo Abe, sparked comparisons between the world leaders and Winnie the Pooh and Eeyore.

Then, in 2015, a side-by-side photo comparison of the Chinese president during a parade and a toy of Winnie the Pooh in a car was banned. It was later declared China’s most censored photo of 2015, according to Global Risk Insights.

Chinese social media users were also blocked from posting references to Winnie the Pooh in 2017.

Now, 10 years after the original meme was created, China is reportedly continuing to block references to the bear.

Winnie the Pooh: Blood and Honey

In March, screenings of Winnie the Pooh: Blood and Honey were cancelled in Hong Kong.

Although officials didn’t give a reason for pulling the film, there is speculation that the screenings were cancelled due to Chinese censorship, which has previously targeted films starring the AA Milne character.

In 2018, the censors banned the release of the Christopher Robin film.

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