A vagina-scented candle sold by Gwyneth Paltrow's lifestyle brand burst into flames in a customer's living room, a woman has claimed.
Judy Thompson, 50, lit the candle, from the Hollywood actress' company Goop, at home after winning it in an online quiz.
The candle, named This Smells Like My Vagina, retails at £69 on Goop's website. Other candles from the same range include titles such as "This smells like my prenup" and "This smells like my orgasm".
Ms Thompson, who lives in north London, told The Sun that the candle "exploded" into an "inferno".
“The candle exploded and emitted huge flames, with bits flying everywhere," she claimed.
“I’ve never seen anything like it. The whole thing was ablaze and it was too hot to touch.”
The media consultant said she was able to get the flames under control with the help of her partner.
“It was scary at the time, but funny looking back that Gwyneth’s vagina candle exploded in my living room," she said.
The candle is described as having a "sexy and beautifully unexpected scent" and combines "geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed".
The description of the item on the Goop website reads: "This candle started as a joke between perfumer Douglas Little and GP—the two were working on a fragrance, and she blurted out, 'Uhhh..this smells like a vagina' —but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent.
“(That turned out to be perfect as a candle—we did a test run at an In goop Health, and it sold out within hours.)”
Ms Paltrow's products have caused controversy in the past. Goop was singled out by the head of the NHS, Sir Simon Stevens, who took aim at "dubious 'wellness' products and dodgy procedures" during a speech in Oxford in early 2020.
He warned that "quacks, charlatans and cranks" are exploiting people's health concerns through fake news spread online by the wellness industry.
The Standard has contacted Goop for comment.
