The vast majority of us would rather have quality time with a loved one on Valentine's Day than an extravagant gift, according to a poll.
Nearly nine out of 10 people in a relationship said undivided attention would be preferable to an 'indulgent gift' on Valentine's Day, according to a telephone survey of 1017 UK adults.
Men were less materialistic than women, the poll showed, with 91% of men preferring time to a gift compared to 86% of women.
The findings, from research conducted earlier this month, were published by the Church of England's www.yourchurchwedding.org website.
The poll and a new 'romantic prayer' published on the website, were released to coincide with the end of National Marriage Week.
Couples are encouraged to pray: 'Loving God, on this Valentine's Day, we might give gifts like flowers or cards, or look forward to the romance of a meal out, but the joy of sharing in these things is our time together.'
The prayer also says: 'We thank you, Lord, for the time we will spend together today, and every day. And in that precious time, we pray our love will grow stronger and deeper'
The Rev Jan Harney, co-author of the new prayer, said: "Anyone can grab a gift to hand to someone - but giving a person your undivided attention is the ultimate compliment.
"Love is what matters to people, not expensive presents.
"These results underline that couples can have a special Valentine's Day even if they have less money at the moment. After all, the best things in life are free."
