A supermarket was forced to scrap a discount deal after canny shoppers realised they could buy bottles of prosecco for £2.63 each.
Three Sainsbury's deals stacked on top of each other led to the bargain price. The fizz was on offer at £7.50 a bottle.
Shoppers were given a further 25 percent off if they bought six bottles. A third deal for a voucher code gave new online shoppers £18 off if they spent more than £60, bringing the overall price per bottle down to £2.63.
People rushed to take advantage of the deal when alerted to it on the Money Saving Expert website.
Soon news of the bargain price spread on social media with users boasting about how much money they had saved.
One wrote on Twitter: “"My mum is currently sat waiting for her Sainsbury's order that consists of 12 bottles of prosecco.”
While Mollie Kerry posted: "Six bottles of prosecco from Sainsbury's, should be £60 but came to £33.75, you heard it here first."
However, on Tuesday shoppers were sent an email that explained the offer had been withdrawn because of depleting stocks.
Customers were told those who had ordered online but not received their delivery would now be charged the full £10, with a voucher making up the difference as compensation.
A Sainsbury's spokeswoman told the Times: "Our prosecco offer has been extremely popular and, as with all offers, was subject to availability. We understand that some customers may be disappointed so, as a gesture of goodwill, have offered them e-vouchers."
Some users of the Money Saving Expert website threatened to boycott the supermarket after voicing their unhappiness with the compensatory vouchers.
