He's normally the action hero who you can rely on to save the day when disaster hits.
But today the tables were turned for Sylvester Stallone as he almost faced being burnt to a crisp by a large fire.
Fortunately the Expendables star - or at least a six foot poster of him created for a Warburtons advert - was only half destroyed by the blaze in Ladywell Road, Lewisham this afternoon.
Seth Barton, who shared a picture of the fire on Twitter, joked that Sylvester Stallone's head was "just about ok" following the fire in south east London.
<blockquote class="twitter-tweet" data-partner="tweetdeck">LEWISHAM: Firefighters have just saved Sylvester Stallone from going up in flames in Ladywell Road in Ladywell. <a rel="nofollow" target="_blank" href="https://www.awin1.com/awclick.php?mid=9&id=222025&p=http://t.co/2Uw79lp5ch" class="body-link" data-vars-item-name="BL-64651-http://t.co/2Uw79lp5ch" data-vars-event-id="c23">pic.twitter.com/2Uw79lp5ch</a>— Kent 999s (@Kent_999s) <a rel="nofollow" target="_blank" href="https://twitter.com/Kent_999s/status/588708211890356225" class="body-link" data-vars-item-name="BL-64651-https://twitter.com/Kent_999s/status/588708211890356225" data-vars-event-id="c23">April 16, 2015</a>
He wrote: "Fire in Ladywell. Billboard goes up in flames, but Stallone's loaf is just about OK."
Kent999s tweeted: "Firefighters have just saved Sylvester Stallone from going up in flames in Ladywell Road in Ladywell."
A spokesman for the London Fire Brigade said two crews were sent to the scene at about 2.45pm.
He said firefighters found ten tonnes of rubbish alight as well as two advert hoardings, adding that crews had the fire under control by 4pm.
