The Evening Standard is more than ever Londoners’ number one choice for news with yet another rise in readership, according to latest figures.
An average of 1,622,000 people a day read a copy of the Standard between July and December last year, up 5.12 per cent on the same period in 2011 and bucking a trend which has seen dramatic falls in the readership of other newspapers.
The figures are taken from the highly respected National Readership Survey, which monitors more than 250 newspapers and magazines in the United Kingdom.
The Standard’s readership is now at its highest level for the July to December period and reflects the continuing success of the paper since it became free in October 2009.
Our sister paper i also has reason to celebrate, recording an increase of 32 per cent last year with an average daily readership of 612,000. In contrast, other newspapers were hit by worrying decreases in their popularity compared with the same period in 2011.
The Daily Express fell by 17 per cent, the Daily Mirror by 12 per cent and the Daily Telegraph by six per cent. The biggest decreases were seen by Sunday newspapers, with the Sunday People losing 37 per cent of its readers and the Sunday Mirror suffering a 31 per cent fall.
