Two people were rushed to hospital after a large blaze broke out at a flat above a shop in west London.
Ten fire engines and around 70 firefighters scrambled to the scene on Queensway in Bayswater shortly after 6pm on Thursday.
A spokesman for London Ambulance Service said two people were taken to hospital and another treated at the scene.
Their injuries are not life-threatening.
LFB said in a statement that half of the first and half of the second floor of the four-storey terraced building was on fire.
Fire crews from Kensington, Paddington, North Kensington, Hammersmith and Soho fire stations attended the scene.
The Metropolitan Police had earlier said two people were treated at the scene for smoke inhalation.
The building was evacuated during the blaze.
Witnesses reported seeing smoke billowing into the sky near Paddington this evening.
Lewis Styles said he lives just metres away from the fire and saw it as he was walking home.
The 23-year-old told the Standard he could see a “lot of black smoke” in the area and that the police, ambulance and fire service were all in attendance.
He said: “I was in the area walking and I saw quite a lot of fire engines parked up and I saw two women getting pulled out of the windows.”
A spokesman for the Met said: "Police were called at approximately 6.13pm on Thursday, August 9 to reports of a fire at an address in Queensway, W2.
"Officers, London Fire Brigade and London Ambulance Service (LAS) were in attendance.
"Road closures were in place whilst emergency services were dealing with the incident.
"Two people were taken to hospital by the LAS for smoke inhalation. Their injuries are not life threatening or life changing.
"No other reported injuries.
"Enquiries are underway to ascertain the cause."
"Officers, London Fire Brigade and London Ambulance Service are in attendance.
