Jermyn Street is best for British shopping

The West End’s famous home of traditional shirt making is central London’s “most British shopping street” — with almost nine out of 10 brands represented on it home grown.

Jermyn Street in St James’s, home to established labels such as Turnbull & Asser, which supplied Sir Winston Churchill, easily topped a league table ranking of “Britishness”.

Other shirtmakers such as Hawes & Curtis and Thomas Pink, as well as gentlemen’s outfitters Hackett and DAKS are also on Jermyn Street.

It also has shoe and boot-makers John Lobb and Foster & Son, luxury goods brand Alfred Dunhill, barbers Geo.F. Trumper and Taylor of Old Bond Street, cigar shop Davidoff, and Britain’s oldest cheese shop, Paxton & Whitfield.

The survey by Colliers International found 88 per cent of the retailers on Jermyn Street flew the Union flag.

The least British shopping address is Sloane Street where 77 per cent of retailers are foreign. On Bond Street, 25 per cent are British brands. Nine of 16 streets surveyed had less than 50 per cent British representation.