John Lewis Christmas advert with Buster the Boxer hailed as the perfect ‘tonic’ for 2016

The John Lewis advert has landed - and just at the right time to lift everyone's spirits after yesterday's US election drama
Emma Powell14 November 2016

It’s officially time to get festive.

Retailer John Lewis has unleashed it’s highly anticipated Christmas advert – and fans have hailed it as the perfect “tonic” for 2016.

The two-minute clip features Buster the Boxer as he looks longingly at foxes, badgers, squirrels and hedgehogs bouncing on a trampoline before finally bounding over on Christmas morning and getting his turn.

Fans found similarities between the advert and the current political climate in the UK and the US following Donald Trump's Presidential win.

John Lewis Christmas advert - Twitter reacts

One user tweeted: “Just the tonic we need-this yrs #JohnLewis ad-foxes/badgers/squirrels/dogs on a trampoline! #LoveIt #Heartwarming.”

Another wrote: “Timely #JohnLewis ad show diverse range of animals happily sharing a trampoline until finally a snarling dog turns up & claims it for itself.”

People were happy that the retailer had opted to move away from last year's Man on the Moon tearjerker and branded the new advert "hilarious" - but others felt the annual ad should bring a tear to the eye.

The use of a black family was also celebrated.

Others were less than impressed with tweeting: "Brexit, trump and the worst John Lewis Add to date, 2016 you've about 6 weeks to pull yourself together ! #disappointed #johnlewis."

Already social media users have taken to Twitter in droves to parody the advert.

Among some of the most popular are this hilarious video of a grumpy bulldog in a broken trampoline.

One clever Tweeter also made this video imagining what the advert would be like, had it been set in Scotland.

And after successfully predicting Donald Trump's election 16 years ago, people were also quick to point out that The Simpsons had also aired similar scenes in an episode with Santa's Little Helper.

John Lewis Buster the Boxer Christmas ad - in pictures

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Buster the Boxer is the tenth advert in the distinctive series from the retailer.

Craig Inglis, customer director at John Lewis, said: "2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas."

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