Spotify and dating app Bumble will help you find a match with a similar taste in music

As dating app Bumble hooks up with Spotify, it’s time to work on your pulling playlist, says Joe Krishnan
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Joe Krishnan30 June 2016

Music is so often involved when it comes to meeting a new love interest. A gig is a good location for a date — it shows you are up to speed with the zeitgeist — or you might get lucky in a club when you’re both busting out some moves to Drake’s One Dance.

But dating has evolved to the point where apps and swipe culture are taking over. Apps can connect millions of users but once you’ve matched, what do you talk about? And what if once you’ve exchanged flirty pleasantries you find you are incompatible? It’s all well and good if the object of your desire is attractive, but what if they don’t like your bae Taylor Swift?

That is something the creators of Bumble, a dating app that only gives women the option to begin conversations with matches, are keen to find out. They recently teamed up with the music streaming service Spotify in a bid to help people find their perfect match.

Users will be able to display Spotify playlists on their profile so that when you match you don’t just see the person’s photos and that they have a GSOH but the artists they listen to the most.

Bumble hopes it will give music fans a chance to connect and kickstart the conversation. It means if you’re sick of being a solo Belieber this could be the best place to start to find a companion. Equally, if it’s Chico Time is top of their list, it may make it somewhat easier to swipe left.

So could matching people based on their favourite music actually work? Jenna Mason, arts and culture programmer at The Book Club, helps run a speed-dating service in London and believes musical taste, while not essential, could be important in helping people choose potential partners.

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“For people that identify with specific music, it could be a beautiful way of meeting someone,” she says. “Music is definitely a key conversation-starter on dates. We organise a speed-dating event — Last Night a Speed Date Changed My Life — where you only have a short time to get to know someone and one of the first questions people usually ask is what kind of music you like. The same could apply online.”

She continues: “It helps if both people are into music because it’s something you have in common. But my boyfriend and I have opposite tastes in music and it’s not a hindrance to our relationship at all.”

The developers of Bumble say the Spotify update will be rolled out in the next few weeks, so you still have time to carefully curate your seduction playlist. For now, just carry on swiping.

Follow Joe Krishnan on Twitter: @joekrishnan

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