Burberry are famous for their luxurious campaigns, always featuring the model of the moment, but this one has to be their most fabulous yet.
Uniting timeless fashion goddess Kate Moss with the comparatively new but undeniably elite Cara Delevingne in their first shoot together was a stroke of genious. And who better to be the man behind the lens than fashion's number one photographer, Mario Testino.
The 18-year age gap seems non-existent, with both women's youthful appearance suggesting they are as close in age as they are in body. However, Cara acknowledges the gap with a feeling of respect, saying that she has "always admired Kate."
"Kate has such a presence and she has a great sense of humor and style. We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great."
While the campaign may have involved a heavy hint of seduction, the pair weren't entirely undressed, covering their bodies in the brand's classic heritage trench coat - a heavy influence for the fragrance.
My Burberry - campaign shots
Speaking of the scent, Christopher Bailey - Burberry's Chief Creative and Chief Executive Officer - remarked that "A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way."
"My Burberry is the true embodiment of our brand, in scent, in design and in attitude."
For an intimate touch, the fragrance bottle allows customers to monogram their bottles for the very first time, personalising them with three initials over the Burberry website or in selected stores.
