Incisive Media buys Insurance Age

INCISIVE Media, the financial journals publisher, today bought Insurance Age, one of the best-known titles in the sector, from rival Informa for £1.05m.

The deal brings together the two leading titles in the insurance industry since Incisive already owned the top-circulation Post Magazine.

Insurance Age was founded in 1979 and its monthly circulation of 220,000 copies is targeted mainly at independent insurance brokers and intermediaries, with a limited circulation among general insurance companies and loss adjusters.

The deal includes an extra cash payment of up to £150,000 based on Insurance Age's short-term financial performance.

Describing it as a 'tremendous bolt-on', Incisive chief executive Tim Weller pointed out that the group also owns Professional Broking, Reinsurance and the prestigious British Insurance Awards.

In May Incisive paid £35m for Risk Waters Group, almost doubling its size.