Film-style censorship set to shield children from raunchy pop videos

Dirty dancing: singer Rihanna's fans include many young children
12 April 2012

Music videos look likely to be subjected to tighter regulation after an inquiry into the sexualisation and commercialisation of childhood.

The independent review, commissioned by David Cameron, is expected to demand an age-rating system like that used for films, to restrict the times when raunchy videos can be shown.

The report, to be published on Monday, is expected to call for parents to be given a single online portal to make it easier for them to complain about products for children, such as clothing, which they consider to be sexualised.

It is also set to call for adverts with sexual imagery to be banned from sites near schools. Reg Bailey, chief executive of the Mothers' Union, was asked by the Prime Minister to look into the issues. His report follows concerns about the sexual content of videos by pop stars such as Rihanna and Lady Gaga, who have many pre-teen fans.

Mr Bailey is expected to recommend that the retail, advertising and video industries get 18 months to clean up their acts or face tougher regulation.

Mr Cameron has said children should not be subjected to "unnecessary and inappropriate commercialisation and sexualisation".

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