Sainsbury’s partners with Crussh juice bars to fill large stores
Sainsbury’s has opened a Crussh food and juice bar in its Pimlico store as it scrambles to fill excess space to counter shoppers’ shifting habits.
As online shopping grows in popularity, supermarkets have been adding to their stores to lure customers back through the doors.
Sainsbury’s, which bought Home Retail Group last year, has already introduced Argos and Habitat concessions into a slew of its stores, as well as 17 Sushi Gourmet counters.
Tesco, meanwhile, is hosting Arcadia brands such as Dorothy Perkins.
The Pimlico Crussh, which serves healthy meals and drinks like turmeric lattes, opened earlier this month. Demand has so far been strong and Sainsbury’s is likely to bring the brand to other branches.
The move comes as Sainsbury’s closes in on a £130 million deal to buy convenience store chain Nisa amid a wider shake-up of the grocery industry.
Tesco has agreed to buy wholesaler Booker, while Amazon is to take over upmarket chain Whole Foods.
