Luxury Italian linen brand Frette to open first UK store in Mayfair

The Duke of Westminster is bringing the luxury Italian brand that supplies linen to Claridge’s and the Orient Express to London for its UK store debut, his property company revealed.

Landlord Grosvenor, which owns swathes of Mayfair and Belgravia, said Frette — which counts There's Something About Mary actress Cameron Diaz as a fan — will open on South Audley Street in the summer.

Its £2200 duvet cover sets can be found in Harrods, but until this year the Milan-headquartered company has never had a standalone shop in Britain.

Hervé Martin, chief executive of Frette, said: “We strongly believed that the UK flagship store had to open in London.

“The city is indisputably the ideal place to reach our target customers.”

The deal comes nearly 18 months after private-equity group Change Capital Partners bought a majority stake in the business and said it would inject cash to help it grow.