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H&M, the Swedish-owned fast-fashion house, said today that its new brand & Other Stories will be opening on Regent Street as part of a wider launch this spring.
Offering a range of women’s shoes, accessories and ready-to-wear items, & Other Stories, will take space at 256-258 Regent Street in the West End within the next few months.
The business is also opening in Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm. An online arm, stories.com, is in the works.
Samuel Fernström, head of & Other Stories, said: “All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com.”
& Other Stories says its lines are diverse, ranging from masculine tailoring to feminine chic within a wide price range.
