The future of the Daily Telegraph brand will involve more entertainment and personal-style “me” stories, greater use of new technology like video cameras on miniature drones, and less reliance on its Right-wing views.
That is according to new Telegraph editor-in-chief Jason Seiken, who today used a flying drone during an address to advertisers to show how the newspaper group was becoming a “digital-native, entertainment and news organisation”.
He said traditional news will remain the “backbone” but entertainment and what he calls “me” stories are important on social media and the web as a way to “engage” younger, more international readers.
Seiken cited an article about the practical impact of the Budget on a reader’s personal finances as an example of a “me” story.
He stressed the Telegraph is committed to print “for many years”, and isn’t changing its political stance but “can’t rely on that as our only differentiator”.
Lewis Whyld, a Telegraph journalist who builds drones at home, showed aerial video he had filmed in the Philippines after a typhoon struck. “We can get to places you wouldn’t normally be able to get to,” he said.
