Boodles reports record sales helped by demand for new diamond jewellery collection

High-end jewellery retailer Boodles has reported record sales, helped by demand for a new range of diamond rings and necklaces.

The firm, which is modelled by Amber Le Bon and her mother Yasmin, saw turnover rise 8.8% to £77 million in the year to February.

Pre-tax profits increased to £10.9 million from £7.3 million.

Managing director Michael Wainwright told the Evening Standard that despite political and economic uncertainty, sales of the new 'Be Boodles' collection have been strong.

That range includes goods such as a white gold pearl and diamond ring, and a mini rose gold pendant.

The company, which is a specialist in fancy coloured pink, blue and green diamonds, said expenses were around 5% higher due mainly to the effect of higher London rents.

The family-run business paid a dividend of £3.6 million, up from £1.6 million.

Boodles has five London branches including on Bond Street and within The Savoy hotel.